If you’re running a small business, you're probably wondering what to do about social media.  You’re busy enough without having more to deal with.  All the web marketers are talking about it.  But is it right for you?  Social media offers you another way to get your message out and engage potential customers and clients.  Here is a short primer to help you.

The following is an overview of the results of a Google+ Debate on the shift from cold calling to warm calling. Aundraya Ruse, Editorial Coordinator of Software Advice was kind of enough to share. I'm including the video below of the Google Hangout panel if you'd like to listen to this impressive panel.

My daughter in law recently reposted this quote on Facebook:

You may have noticed that our blog and web site look different than it did a couple of weeks ago. We're in the midst of a "soft launch" and plan to do a formal announcement in a few weeks. Awhile back, I shared with you that we were redoing our logo. Once the logo was finalized, we were free to work on our web site and other communication materials.

Sure, you know about internet marketing…you have a web site, had one for years.  E-commerce…you’ve heard how amazon.com is eating the brick & mortar stores’ lunch.  You do it - you shop around, then go online and buy it at a better price.  But internet marketing is not just for B2C - not anymore.  It has grown and developed into a necessary tool for B2B marketers.  It’s moved far beyond the static website that’s merely an “electronic” brochure or a digital “yellow page” ad.  That doesn’t cut it anymore.  Internet marketing has moved on; it has shifted dramatically over the past five or six years.  Maybe you’ve heard the buzzwords:  online marketing, web marketing, digital marketing, content marketing, and social media marketing.  No matter how you label it, it’s all “Inbound Marketing” now. 

Why and how it differentiates your company, products and services

Businesses who choose to have a tagline associated with their company, product or service have a significant advantage over their competitors. A good tagline makes a good first impression. A great tagline makes it easier for customers to understand what your business does and how it differentiates itself from the competition. Compelling and memorable taglines take it one step further and make an emotional connection with customers so they’ll think positively about why they should use your company’s products or services.

If you're trying to understand how lead nurturing works, read this scenario about a prospect named Bob.

Maybe you heard that Facebook bought Instagram.  Maybe you thought "insta-what?" Instagram, it's the new giant in the social networking world.  After just two years, Instagram has over 80 million active US users, of which 7.3 use it daily (comScore).  That’s more daily users than Twitter! 

The technology is actually not new, but the application has become more important as  more users are accessing the web using smartphones and tablets. Using responsive web design is not the same as building unique sites for different devices. You are actually building one site, but coding it in such a way that it is delivered differently across different devices.

This summer, we stopped at well known supermarket in upstate NY to purchase food for the long holiday weekend ahead. We decided to go on Thursday night to avoid the weekend lines at the cash registers. We did our shopping quickly. The store didn't seem crowded at all. Then we got to the registers and found that there were only about 3 registers open and the lines were horribly long! We waited along with the other customers and as time ticked by, customers were becoming impatient and irate.